OLAPLEX The (Not So) Secret To Long Lasting Colour This Summer
Getting your hair done is an investment, and this summer, OLAPLEX®️ wants to ensure your investment is protected. The summer sun is beckoning us outdoors, but for carefully coloured tresses, it can spell disaster. UV rays penetrate deep, fading hair colour and weakening its structure, leaving it brittle and lacklustre. When it comes to hair colour, nothing is more important than having healthy hair. When hair is damaged, the cuticle is wide open, meaning any time colour is applied, it washes right out. With healthy hair, the cuticle is closed, allowing the colour to adhere and thus last longer. Olaplex Sun proofs your colour with its patented bond-building formula, which not only strengthens and repairs damaged strands but also acts as a shield against UV damage. Say goodbye to faded hues and hello to long-lasting, radiant colours.
Olaplex advocate Cindy Duplantis shares her top summer colour trends and the best Olaplex products to protect your look:
Spiced Rum
This colour falls between a strawberry blonde and auburn. This is a perfect golden copper, which is easy to achieve in a lot of hair types because lifting natural hair colour takes minimal lifting. This is a great way to add warm hues for the summer months. A perfect OLAPLEX®️ pairing to prevent this rich colour from fading is Nº.4 BOND MAINTENANCE® SHAMPOO and Nº.5 BOND MAINTENANCE™ CONDITIONER. Olaplex’s patented Bond Maintenance technology relinks broken bonds in the hair and creates more bonds for the colour to latch on to. Olaplex also helps lower porosity in the hair. Porosity is an important factor, as when the hair is very porous, colour rinses out easily. When the colour is being done at the salon, it is also important to ask your colorist to add OLAPLEX Nº.1 Bond Multiplier & Nº.2 Bond Perfector during the service. Used together, these two products form a powerful bond-building system that can revive even the most compromised hair. Using Olaplex within the colour process, as well as at home, results in longer-lasting, more resilient, shiny hair.
Micro Balayage
This is just a touch of sun-kissed colour. This is done around the face to add extra dimension. Using OLAPLEX VOLUMIZING BLOW DRY MIST before heat styling is fantastic for adding volume to your balayage look and protects your hair by speeding up blow dry times, providing humidity resistance and heat protection up to 450ºF/232ºC. Use a thermal protectant daily, not just when applying heat tools to the hair, but for going outside in the sun. No 7 Bonding Oil from Olaplex provides a fantastic coat to the hair, protecting it from environmental damage.
Sandy Blonde
A la Taylor Swift and Sydney Sweeney. This is the perfect beige and wheat tone. This refreshing blonde tone feels more on the natural side. To keep this sandy tone, the Olaplex Unbreakable Blondes kit featuring Nº.0 INTENSIVE BOND BUILDING TREATMENT, Nº.3 HAIR PERFECTOR™, Nº.4P BLONDE ENHANCER™ TONING SHAMPOO, and Nº.8 BOND INTENSE MOISTURE MASK, is the perfect addition to your summer hair care ritual which will ensure you don’t go brassy, don’t strip your wonderful blonde and leaves you with brighter, stronger, visibly healthier blonde, lightened, and gray hair.
This summer, don't let the sun dim your shine. Embrace the warmth of the season, knowing that your hair colour is fortified and protected by OLAPLEX®️. Join the legion of OLAPLEX®️ enthusiasts who refuse to compromise on quality and beauty. Sun-proof your hair colour with OLAPLEX®️ and unlock a world of radiant possibilities.
