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2,020 media placements, resulting in a total reach of 584,016,018 and an estimated ad value of $21,640,019.10.
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About the Campaign
Blend PR partnered with Olaplex, a renowned haircare brand, to introduce its product line into the Canadian market. Olaplex had never done PR in Canada before and entrusted Blend PR as their first introduction to Canadian media and influencer relations. The goal was to increase brand awareness and showcase Olaplex’s advanced hair repair technology through targeted media outreach, influencer engagement, and integrated PR campaigns.
Press Highlights – Initial 6-Month Launch (2023)
During the initial 6-month launch phase, Blend PR secured:
22 print features
143 online and e-edition placements
6 broadcast segments
1 podcast appearance
627 social media hits
Results:
Total Coverage: 799 pieces
Total Reach: 209,459,696
Campaign Growth & 2024 Performance
Following the success of the launch, Olaplex extended its partnership with Blend PR into 2024. The agency amplified efforts nationwide, driving even greater brand visibility and measurable earned media value.
2024 Results:
31 print features
695 online and e-edition placements
5 broadcast segments
1,289 social media hits
Results:
Total Coverage: 2,020 pieces
Total Reach: 584,016,018
Total Estimated Ad Value: $21,640,019.10
Key Achievements & Ongoing Partnership
Due to the overwhelming success of the campaign, Olaplex continues to be a valued partner of Blend PR. The brand’s decision to maintain this long-term collaboration reflects its confidence in Blend PR’s ability to deliver strategic, high-impact results in the Canadian market. As their Agency of Record, Blend PR remains committed to elevating Olaplex’s visibility, relevance, and influence across the country.
230 influencer requests, resulting in 414 Instagram Stories and 58 Instagram Posts, with a total reach of 7,531,092 and an ad dollar value of $225,932.76
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About the Campaign
Blend PR was chosen to lead haircare brand amika’s Canadian PR outreach in 2021 & 2022, elevating the brand status to launch their Canadian D to C website.
Press Highlights
We secured them top media placements in publications such as Elle Canada, Globe & Mail, Zoomer Magazine, Refinery29, Toronto Life, Elle Canada, and more. They have also been featured on CTV’s The Social and CityLine, two of Canada’s most-watched daytime talk shows.
PRESS 2021: We had a total of 256 pieces of earned media with a reach of over 191,449,425 and an ad dollar value of $5,743,482.75
INFLUENCERS 2021: This was not the main focus for amika, as they have a robust in-house influencer relations team. We only handled top-tier influencer outreach. 238 influencer requests with 270 Instagram Stories and 69 Instagram Posts with a reach of over 14,071,581 and an ad dollar value of $421,426.44
2021 Total: 205,521,006 reach/impressions and an ad dollar value of $6,164,909.19
PRESS 2022: We had a total of 364 pieces of earned media with a reach of over 299,348,126 and an ad dollar value of $16,575,912
INFLUENCERS 2022: 120 requests, 178 stories, 11 posts, with a reach of 2,731,711 and an ad dollar value of $147,136.17
2022 Total: 302,079,837 reach/impressions and an ad dollar value of $16,723,048.17
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Total 24mo campaign: 620 pieces of earned media, 507,600,843 reach/impressions and an ad dollar value of $22,887,957.36
56 pieces of earned media secured, with a reach of over 15,133,180 and an ad dollar value of $453,995.40.
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About the Campaign
Blend PR was chosen to launch UK's hottest new skincare line, The Inkey List, to the Canadian market for the first time. We oversaw media and influencer relations.
Press Highlights
We began the campaign with a Beauty Influencer event at the Gladstone Hotel. We had over 60 influencers in attendance. For those influencers who could not attend, we sent influencer packages. We created the influencer boxes and shipped them.
We continued the campaign with 1:1 media interviews with Canada's Top Tier Beauty media, including, Fashion Magazine, The Kit, Refinery29, Flare Magazine, Zoomer Magazine, Chatelaine, Elle Canada. We hosted over 20 Beauty Editors.
We also secured them some notable press, including a TV segment on Breakfast TV, The Social, CTV and features in Elle Canada, Fashion Magazine, Chatelaine, Flare, HELLO! Canada, and more.
Over six months, we secured 56 pieces of earned media, with a reach of over 15,133,180 and an ad dollar value of $453,995.40. For our influencers, we obtained over 86 Instagram impressions with a reach of over 1,083,781 with an ad value of $46,513.43
Key Activation
In addition to media and influencer relations, Blend PR was secured to do a before and after photoshoot for Sephora USA using our in-house photographer.
230 influencer requests with 414 Instagram Stories and 58 Instagram Posts with a reach of over 7,531,092 and an ad dollar value of $225,932.76
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About the Campaign
Blend PR was chosen to launch New Zealand’s premiere green beauty skincare line Antipodes, found in countries worldwide and beloved by celebrities such as Sam Smith, Elle Macpherson, and Cara Delevingne. We were chosen to launch them in Canada and have exceeded their expectations with our initial launch.
Press Highlights
During our six months together in 2020, we’ve secured them top media placements in publications such as Zoomer Magazine, Refinery29, Toronto Life, Elle Canada, Fashion Magazine and more. They were also been featured on The Social, and CityLine two of Canada’s most-watched daytime talk shows.
We’ve had a total of 46 pieces of press with a reach of over 27,437,237 and an ad dollar value of $823,117.11
Influencers
230 influencer requests with 414 Instagram Stories and 58 Instagram Posts with a reach of over 7,531,092 and an ad dollar value of $225,932.76
Our total for our 6-month campaign was 34,968,329 reach and an ad dollar value of $1,049,049.87.
Key Activations
In addition to media and influencer relations, Blend PR hosted a virtual event that included over 140 media/influencers from across Canada.
Over 18,484,374 impressions were garnered over the course of the campaign, with a PR ad dollar value of $1,286,177.43
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About the Campaign
In an effort to introduce the Lagree Fitness method to Canada for the first time, Studio Lagree commissioned Blend PR for a six month press and social media marketing campaign. In addition to garnering attention from various Toronto media and influencers, Blend PR was also responsible for the initiation and management of various social media platforms including Twitter, Facebook and WordPress.
Press Highlights
Over 18,484,374 impressions were garnered over the course of the campaign, with a PR ad dollar value of $1,286,177.43 . Feature stories in top publications included Globe & Mail, blogTO, LOULOU, Flare, FASHION, Huffington Post, Best Health, Chatelaine.com, Yahoo! Shine, She Does the City, Vitamin Daily, Proud FM, and more.
Key Activations
The campaign lead off included a week-long press launch to celebrate the studio’s grand opening, featuring exclusive preview classes with celebrity trainer and Lagree Fitness founder, Sebastian Lagree. Blend PR was responsible for all media appointments and press outreach during Sebastian’s first visit to Canada. In turn, the fitness studio was the feature on various broadcast segments including outlets such as etalk, The Morning Show on Global, E! Network, Oh So Cosmo, and a live-eye segment on CP24 Morning.
Simply Protein generated a staggering total of over 120 press articles and 53,465,192 impressions, with a PR ad dollar value of $9.638,140.36
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About the Campaign
Blend PR was named agency of record for health food company Wellness Foods and was responsible for all banners under the brand, including The Simply Protein Bar, Simply Whey Bar, Simply Protein Chips and Simply Protein Crunch. Blend PR helped ring in the brand’s 10th Anniversary on shelves with integrated social media and press outreach strategies.
Press Highlights
Through integrated press and social media campaigning, Blend PR was able to secure media coverage for the brand in publications including Toronto Star, Globe & Mail, Metro News, CityLine, Chatelaine, Best Health, Men’s Health, Xtra!, Proud FM, and more.
Over the course of 12 months, our partnership with Wellness Foods | Simply Protein generated a staggering total of over 120 press articles and 53,465,192 impressions, with a PR ad dollar value of $9.638,140.36, demonstrating the high value and success of our campaign.
Key Activations
Blend PR has also assisted with several social media and experiential marketing campaigns for the brand, including on-site activations and street teams, in-kind sponsorship opportunities, and multi-platform contesting. Past media sponsorship partners include CP24 Breakfast, CBC’s In the Kitchen, MSN Canada, alive magazine, Tribute.ca, and various Canadian and American bloggers. Blend PR was also able to enlist renowned Canadian Chef Michael Smith as a brand ambassador after introducing him to Simply Choices products.
Extensive media outreach reached over 1,585,000 people and translated into a remarkable PR ad value of over $137,631.00.
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About the Campaign
Dean Davidson partnered with Blend PR to amplify his exquisite line of jewelry in the Canadian media landscape. Our strategic approach included a captivating press launch centered around Sophie Trudeau, who adorned his creations during her state visit to Washington. Notably, Davidson designed a stunning pair of custom earrings for her visit to Japan, aptly named the Sophie Earrings, further elevating his brand’s allure.
Press Highlights
Over the course of a dynamic four-month campaign, we secured an impressive 34 pieces of press coverage. This extensive media outreach reached over 1,585,000 people and translated into a remarkable PR ad value of over $137,631.00.
Key Activations
Blend PR's efforts went beyond traditional media relations. We orchestrated a series of exclusive media and consumer events, creating buzz and excitement around Davidson's collections. These events included:
A glamorous media preview that showcased Davidson’s latest pieces, allowing journalists and influencers to experience the intricate craftsmanship firsthand.
A consumer event featuring a live demonstration by Dean Davidson, where attendees could witness the meticulous process behind his bespoke jewelry.
Special features highlighting the story behind the Sophie Earrings, enhancing the narrative and connection with the audience.
This multi-faceted approach not only bolstered Dean Davidson's presence in the media but also strengthened his brand's connection with consumers, solidifying his reputation as a leading designer in the Canadian jewelry industry.
Blend PR partnered with Henry Rose, the clean fragrance brand founded by Michelle Pfeiffer, to lead its Canadian public relations efforts.
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About the Campaign
Blend PR partnered with Henry Rose, the clean fragrance brand founded by Michelle Pfeiffer, to lead its Canadian public relations efforts. With a strong foundation in transparency and safety, Henry Rose was looking to expand its presence in Canada and share its story with a new audience through media, influencers, and strategic storytelling.
This six-month campaign introduced Canadian press and consumers to the brand’s mission of 100% ingredient transparency and its high-performance, hypoallergenic fragrances.
Press Highlights
Our media outreach focused on beauty, wellness, lifestyle, and sustainability verticals. We secured impactful coverage across key publications and platforms, including:
Print features in national and regional outlets
Digital placements in top-tier lifestyle and beauty publications
A national broadcast segment
Influencer and social media placements from credible beauty voices
Campaign Results
264 total media hits
Total Reach: 107,542,221
Estimated Ad Value: $3,402,044.40
Print: 6 pieces | 4,094,000 reach | $122,820.00
Online & e-edition: 170 pieces | 92,279,791 reach | $2,847,903.93
Broadcast: 1 segment | 1,500,000 reach | $45,000.00
Social: 87 pieces | 9,668,430 reach | $386,320.47
Key Achievement
This was Henry Rose’s first major Canadian PR campaign. Blend PR successfully introduced the brand to national and regional media, cemented its positioning in the clean beauty space, and drove consumer awareness at scale through a thoughtful, credibility-first approach.
PR is more than publicity—it's the power of shaping perception, and at Blend PR, we make sure your story isn’t just heard, but remembered.
