PUBLISHED IN:

amika

About the Campaign

Blend PR was chosen to lead haircare brand amika’s Canadian PR outreach in 2021 & 2022, elevating the brand status to launch their Canadian D to C website.

Press Highlights

We secured them top media placements in publications such as Elle Canada, Globe & Mail, Zoomer Magazine, Refinery29, Toronto Life, Elle Canada, and more. They have also been featured on CTV’s The Social and CityLine, two of Canada’s most-watched daytime talk shows.

PRESS 2021: We had a total of 256 pieces of earned media with a reach of over 191,449,425 and an ad dollar value of $5,743,482.75

INFLUENCERS 2021: This was not the main focus for amika, as they have a robust in-house influencer relations team. We only handled top-tier influencer outreach. 238 influencer requests with 270 Instagram Stories and 69 Instagram Posts with a reach of over 14,071,581 and an ad dollar value of $421,426.44

2021 Total: 205,521,006 reach/impressions and an ad dollar value of $6,164,909.19

PRESS 2022: We had a total of 364 pieces of earned media with a reach of over 299,348,126 and an ad dollar value of $16,575,912

INFLUENCERS 2022: 120 requests, 178 stories, 11 posts, with a reach of 2,731,711 and an ad dollar value of $147,136.17 

2022 Total: 302,079,837 reach/impressions and an ad dollar value of $16,723,048.17

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Total 24mo campaign: 620 pieces of earned media, 507,600,843 reach/impressions and an ad dollar value of $22,887,957.36

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Antipodes Skincare

About the Campaign

Blend PR was chosen to launch New Zealand’s premiere green beauty skincare line Antipodes, found in countries worldwide and beloved by celebrities such as Sam Smith, Elle Macpherson, and Cara Delevingne. We were chosen to launch them in Canada and have exceeded their expectations with our initial launch.

Press Highlights

During our six months together in 2020, we’ve secured them top media placements in publications such as Zoomer Magazine, Refinery29, Toronto Life, Elle Canada, Fashion Magazine and more. They were also been featured on The Social, and CityLine two of Canada’s most-watched daytime talk shows.

We’ve had a total of 46 pieces of press with a reach of over 27,437,237 and an ad dollar value of $823,117.11

Influencers

230 influencer requests with 414 Instagram Stories and 58 Instagram Posts with a reach of over 7,531,092 and an ad dollar value of $225,932.76

Our total for our 6-month campaign was 34,968,329 reach and an ad dollar value of $1,049,049.87.

Key Activations

In addition to media and influencer relations, Blend PR hosted a virtual event that included over 140 media/influencers from across Canada.

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Studio Lagree

About the Campaign

In an effort to introduce the Lagree Fitness method to Canada for the first time, Studio Lagree commissioned Blend PR for a six month press and social media marketing campaign. In addition to garnering attention from various Toronto media and influencers, Blend PR was also responsible for the initiation and management of various social media platforms including Twitter, Facebook and WordPress.

Press Highlights

Over 18,484,374 impressions were garnered over the course of the campaign, with a PR ad dollar value of $1,286,177.43 . Feature stories in top publications included Globe & Mail, blogTO, LOULOU, Flare, FASHION, Huffington Post, Best Health, Chatelaine.com, Yahoo! Shine, She Does the City, Vitamin Daily, Proud FM, and more.

Key Activations

The campaign lead off included a week-long press launch to celebrate the studio’s grand opening, featuring exclusive preview classes with celebrity trainer and Lagree Fitness founder, Sebastian Lagree. Blend PR was responsible for all media appointments and press outreach during Sebastian’s first visit to Canada. In turn, the fitness studio was the feature on various broadcast segments including outlets such as etalk, The Morning Show on Global, E! Network, Oh So Cosmo, and a live-eye segment on CP24 Morning.

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Viora Beauty Medical Esthetic Technologies

About the Campaign

Blend PR was chosen to launch Viora, a European industry leader for non-invasive, aesthetic medical device technology, to the Canadian market for the first time.

Press Highlights

Over a period of 8 months of launching over 42 media contacts had come in to try Viora’s Reaction skin tightening and body contouring system, with a total of 28 pieces of press secured with a reach of over 3,757,000 people and worth $712, 325.00 in PR ad dollars. Notable press mentions include Canada’s #1 Talk Show, the Marilyn Denis show, Elevate Magazine, Fashion Magazine, ProudFM, Zoomer Magazine, Flare, Toronto Sun, etalk entertainment news, NewsTalk1010 and more.

Key Activations

In addition to media relations, Blend PR was able to coordinate various trade shows, media events, consumer events and social media.

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Wellness Foods | Simply Protein

About the Campaign

Blend PR was named agency of record for health food company Wellness Foods and was responsible for all banners under the brand, including The Simply Protein Bar, Simply Whey Bar, Simply Protein Chips and Simply Protein Crunch. Blend PR helped ring in the brand’s 10th Anniversary on shelves with integrated social media and press outreach strategies.

Press Highlights

Through integrated press and social media campaigning, Blend PR was able to secure media coverage for the brand in publications including Toronto Star, Globe & Mail, Metro News, CityLine, Chatelaine, Best Health, Men’s Health, Xtra!, Proud FM, and more.

Over the course of 12 months, our partnership with Wellness Foods | Simply Protein generated a staggering total of over 120 press articles and 53,465,192 impressions, with a PR ad dollar value of $9.638,140.36, demonstrating the high value and success of our campaign.

Key Activations

Blend PR has also assisted with several social media and experiential marketing campaigns for the brand, including on-site activations and street teams, in-kind sponsorship opportunities, and multi-platform contesting. Past media sponsorship partners include CP24 Breakfast, CBC’s In the Kitchen, MSN Canada, alive magazine, Tribute.ca, and various Canadian and American bloggers. Blend PR was also able to enlist renowned Canadian Chef Michael Smith as a brand ambassador after introducing him to Simply Choices products.

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The Inkey List

About the Campaign

Blend PR was chosen to launch UK's hottest new skincare line, The Inkey List, to the Canadian market for the first time. We oversaw media and influencer relations.

Press Highlights

We began the campaign with a Beauty Influencer event at the Gladstone Hotel. We had over 60 influencers in attendance. For those influencers who could not attend, we sent influencer packages. We created the influencer boxes and shipped them.   

We continued the campaign with 1:1 media interviews with Canada's Top Tier Beauty media, including, Fashion Magazine, The Kit, Refinery29, Flare Magazine, Zoomer Magazine, Chatelaine, Elle Canada. We hosted over 20 Beauty Editors.

We also secured them some notable press, including a TV segment on Breakfast TV, The Social, CTV and features in Elle Canada, Fashion Magazine, Chatelaine, Flare, HELLO! Canada, and more. 

Over six months, we secured 56 pieces of earned media, with a reach of over 15,133,180 and an ad dollar value of $453,995.40. For our influencers, we obtained over 86 Instagram impressions with a reach of over 1,083,781 with an ad value of $46,513.43

Key Activation

In addition to media and influencer relations, Blend PR was secured to do a before and after photoshoot for Sephora USA using our in-house photographer.

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Chilina Kennedy Broadway Star of Beautiful on Broadway (and Canadian Tour)

About the Campaign

Blend PR was hired to handle the promotion of Chilina Kennedy who played Mary Magdalene in Jesus Christ Superstar on Broadway

Press Highlights

Over a period of 6 months we had over 36 media stories. Including, CBC, Toronto Star, Globe and Mail, etalk entertainment news, Broadway today, Theatre Mania Magazine, Vanity Fair, Toronto.com, Flare Magazine, Variety, CTV etc.

Key Activations

One of the key activations was etalk entertainment news doing an on-site two part interview with Chilina backstage of Jesus Christ Superstar on Broadway. They travelled from Toronto to NYC to do this interview.

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The Voice Clinic

About the Campaign

Blend PR was chosen to launch celebrity voice pathologist Arron Low, CEO and Founder of The Voice Clinic, across Canada. He has worked celebrities such as Sting, Sam Smith, Shawn Mendes and Mick Jagger etc. As a result of the campaign Arron is now booked almost a month in advance and has had to increase his staff of doctors.

Press Highlights

Our campaign was for a duration of four months with a total of 37 pieces of press secured . The secured press garnered a reach of over 19,585,100 people and a PR ad worth of over $737,631.00 in PR ad dollars. Notable press mentions include, CTV Canada AM, Canadian Living, Global Morning, Globe and Mail, etalk entertainment news, CBC News, Sirius XM, CBC Metro Morning, 680 News, Fashion Magazine, Flare Magazine etc.

Key Activations

In addition to media relations, Blend PR was able to coordinate various media events, consumer events.

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Newtopia Genetics and Weight Loss

About the Campaign

Ready to launch a new innovation in the weight loss industry, Newtopia commissioned Blend PR to create a full-service PR campaign introducing the personalized health coaching company to a range of media, key influencers and potential future clients. This was one of our first clients and they were with us for three years.

Press Highlights

Showcasing Newtopia as an affordable lifestyle coaching service combining nutrition with exercise and behavior management, Blend PR was able to garner the attention of some of the top media in Canada. Notable press mentions include Chatelaine, Canadian Living, ELLE, Best Health, Flare, Glow, 680 News, Newstalk 1010, and more.

Key Activations

Blend PR was able to position the brand and its consultants as key experts in the field of health and wellness. The Newtopia team and its “DNA Diet” was the subject of various broadcast features including segments on etalk, Global Morning, Global National News, daytime Toronto, Sun News, and a one-hour segment on CP24’s popular Wylde on Health program.

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Dean Davidson

About the Campaign

Dean Davidson partnered with Blend PR to amplify his exquisite line of jewelry in the Canadian media landscape. Our strategic approach included a captivating press launch centered around Sophie Trudeau, who adorned his creations during her state visit to Washington. Notably, Davidson designed a stunning pair of custom earrings for her visit to Japan, aptly named the Sophie Earrings, further elevating his brand’s allure.

Press Highlights

Over the course of a dynamic four-month campaign, we secured an impressive 34 pieces of press coverage. This extensive media outreach reached over 1,585,000 people and translated into a remarkable PR ad value of over $137,631.00.

Key Activations

Blend PR's efforts went beyond traditional media relations. We orchestrated a series of exclusive media and consumer events, creating buzz and excitement around Davidson's collections. These events included:

• A glamorous media preview that showcased Davidson’s latest pieces, allowing journalists and influencers to experience the intricate craftsmanship firsthand.

• A consumer event featuring a live demonstration by Dean Davidson, where attendees could witness the meticulous process behind his bespoke jewelry.

• Special features highlighting the story behind the Sophie Earrings, enhancing the narrative and connection with the audience.

This multi-faceted approach not only bolstered Dean Davidson's presence in the media but also strengthened his brand's connection with consumers, solidifying his reputation as a leading designer in the Canadian jewelry industry.

Teasparrow.com

About the Campaign

We helped launch Canadian Tea company, TeaSparrow

Press Highlights

After a 4 month campaign we had secured them 28 pieces of press with a reach of 2,280,000 and an ad dollar of $220,000.00. Some notables were, Today’s Parent Magazine, Best Health Magazine, Vitamin Daily, Zoomer Magazine and the Huffington Post.

Key Activation

Blend PR was able to position TeaSparrow as the leader in the tea home delivery business in Canada.