Gone are the Days of Traditional PR. Meet Blend PR.
PR and Influencer Relations aren’t optional — they’re essential. And nobody blends them better than we do.
Who We Are
Blend PR is a full-service boutique public relations agency founded by Chris Binet in 2009. We specialize in beauty, wellness, health, fitness, entertainment and lifestyle brands. These are the industries we know best, and the ones we are most passionate about.
Our focused expertise allows us to craft innovative, tailored strategies that bring brands to life. We build newsworthy stories and dynamic influencer campaigns that capture attention and drive results.
Whether you're launching a product, entering a new market or looking to elevate brand awareness, Blend PR delivers. With deep market insight, modern communication strategies and over 15 years of experience, we create PR that performs.
We’re an Award-Winning PR Agency
Meet Our Team
Chris Binet
President & Founder
Chris Binet has a strong background in traditional PR and over 20 years of experience. His area of expertise and passion is beauty. He has worked in the beauty industry for over 15 years and is well-versed in the latest ingredients, products, and technologies. He’s a proud member of the LGBTQ2S+ community and a father of two.
Camille Lopez
Account Executive
With five years of PR experience, Camille Lopez specializes in fashion, beauty, lifestyle, and food & beverage. A Humber College Fashion Arts & Business graduate, she excels in media and influencer relations, storytelling, event planning, and social media strategy. Passionate about creating connections and impactful campaigns, she knows how to make brands shine. When she’s not crafting the perfect pitch, she’s putting her fashion skills to work styling her toddler.
Tara Leydon
Influencer Relations Advisor
Tara Leydon is our influencer relations lead and is an actual Beauty influencer (@TaraLeydon); she has built her own Instagram over the years cultivating real followers from the inception of Instagram. You get inside access to this world. She knows the right contacts to reach out to and how to break through the noise and get your brand noticed.
Neha Rustagi
Account Executive
Neha is always ready to take on our campaigns with full force! She's dedicated to getting the word out to media and influencers while taking the time to ensure the right people are seeing our clients. She never skips a beat!
Kelsey Sison
Graphic Designer
Kelsey is our incredible graphic designer. With years of industry experience she brings detail and precision to all that she creates!
Magali Banchs
Account Director
Hailing from vibrant Barcelona, Magali is an accomplished publicist with years of experience at Spain’s premier international PR agencies. She brings a unique European perspective to the Canadian market, excelling in media and influencer relations. In her role as Account Director, Magali ensures flawless PR strategy execution, manages client satisfaction, and leads account teams. She collaborates closely with senior leadership to align campaigns with business goals, overseeing everything from client reporting to crisis communications.
Mary Doyle
Account Executive
With an extensive background in PR, Mary Doyle brings unparalleled expertise to Blend PR. As the former Executive of PR for Revlon for 15 years, she offers invaluable industry insights and a vast network of media and influencer connections.
In her role as Senior Account Executive, Mary leads key accounts, executes high-level campaigns, and mentors the team. She develops strategic media plans, secures top-tier press placements, and ensures seamless client communication. From crafting brand messaging to overseeing product seeding and events, Mary’s leadership and expertise drive results.
Caroline Silva
Logistics Manager
Caroline handles all our clients products and sending them out to media and influencers. She’s an administrative and customer service professional with over 10 years of experience in manufacturing and media industry and is an important part of the team.
Melanie Hernandez
Account Executive
Melanie is a seasoned PR strategist with over a decade of experience leading beauty, lifestyle, and wellness campaigns across North America. Known for her strong media relationships and creative approach to storytelling, she has a proven track record of securing top-tier press and driving impactful influencer collaborations. At Blend PR, Melanie oversees campaign execution, brand strategy, and client communications, bringing a sharp editorial eye and deep industry insight to every project.
Our Memberships
Member of the Canadian Public Relations Society
Member of Canada’s LGBT+ Chamber of Commerce
Giving Back
A strong part of our mission is to help those in need. We began donating meals to the United Nations World Food Program in 2021, and as of December 31, 2022, we've donated over 1600 meals to children in need worldwide. The World Food Programme is the food assistance branch of the United Nations. It is the world's largest humanitarian organization focused on hunger and food security, and the largest provider of school meals.
The Shoebox Project for Women was founded in 2011, in Toronto, Ontario, Canada, by four sisters. They had noticed that there were many opportunities to provide gifts to children experiencing homelessness during the holiday season, but there were no such gift drives for their mothers. Wanting to make the holiday season a little brighter for some local women in their community, they decided to ask friends and acquaintances to fill a Shoebox with gifts for the holidays – some little luxuries that would bring a smile to any woman's face.
5-Star Reviews
“We are passionate about what we do!” — Chris Binet, Founder of Blend PR
