OLAPLEX CELEBRATES CULT FAVOURITE BOND-MAINTENANCE SHAMPOO & CONDITIONER, UNLOCKING THE FULL POTENTIAL OF YOUR HAIR CARE ROUTINE✨
The haircare brand launches a new campaign “Lather, Rinse, Results” highlighting the every-wash essentials trusted by stylists and educating consumers on how to achieve salon-quality hair at home with OLAPLEX.
Olaplex Holdings, Inc. (“OLAPLEX”), the innovative, science-enabled and technology-driven haircare company, today announces a new campaign celebrating one of its most successful product lines, No. 4 Bond Maintenance Shampoo, and No. 5 Bond Maintenance Conditioner.
OLAPLEX’s award-winning No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner are the daily cleansing routine formulated with OLAPLEX’s patented bond-building technology. Both strengthening products that repair for healthy-looking hair, No. 4 gently cleanses and reduces breakage while No. 5 hydrates, detangles and adds shine. The products are colour-safe and leave hair softer, shinier and easier to manage with each use.
From chemical treatments, environmental pollutants, and heat styling tools, hair can face a barrage of damage, leaving it brittle and parched. To restore hair health, shampoos and conditioners that not only cleanse but also deeply moisturize and repair are needed. No. 4 and No. 5 provide exactly this, offering formulations specifically designed to nourish and rejuvenate hair, to restore vitality and strength.
“OLAPLEX’s No. 4 and No. 5 check all the boxes when it comes to ingredients I tell my patients to look out for,” said Dr. Crystal Aguh, Associate Professor of Dermatology and Director of the Ethnic Skin Program at the Johns Hopkins School of Medicine and OLAPLEX Scientific Advisory Board Member. “Enriched with citric acid and tetrasodium EDTA, the shampoo effortlessly combats dullness and flyaways while effectively eliminating mineral deposits, making it an essential for those in hard water areas. The conditioner is infused with nourishing oils like grape seed and avocado to increase its moisturizing properties.”
In celebration of how the No. 4 and No. 5 cleansing system are some of OLAPLEX’s most popular products for both consumers and pro hairstylists, the company has created two educational social campaigns to ensure consumers are getting the best tips and tricks out of their products at home.
“In the Shower with” features haircare enthusiasts and influencers demonstrating the step-by-step process on how they achieve salon-quality results from the convenience of their own home. From personal tips to spotlighting the products, “In the Shower with:____” is your ultimate guide to unlocking the full potential of your hair care routine. Regular content from a wide range of creators can be found with #InTheShowerWith on the brand’s Instagram page and are packed with inspiration, education and pampering.
“At the Bowl with” features industry-leading stylists diving deep into their techniques and insights and demonstrating how to achieve unparalleled results using OLAPLEX products. Whether it's a colour refresh or a restorative treatment, these stylists can show how to achieve healthier hair and stunning results with every application. Regular episodes, featuring stylists and OLAPLEX global brand ambassadors can also be found on the brand’s Instagram page with #AtTheBowlWith and are filled with inspiration, education, and expert commentary.
"At OLAPLEX, we believe in celebrating excellence in hair care, which is why we crafted a campaign to honour our popular No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner,” said Lisa Bobroff, Vice President of Global Communications & Consumer Engagement at OLAPLEX. “By blending education with inspiration, our campaign aims to empower consumers to make informed choices while spotlighting the talented Professional stylist community who are the backbone of our brand and origin story.”
Olaplex recognizes the importance of establishing a personal care ritual and is thrilled that No. 4 and No. 5 have become such a staple product in consumers’ hair care routines. No. 4 Bond Maintenance Shampoo 8.5oz and No. 5 Bond Maintenance 8.5oz were the #1 prestige shampoo and the #1 prestige conditioner in the U.S in 2023.*
OLAPLEX No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner are available at partnering salon locations worldwide and can be purchased at ca.olaplex.com and Sephora Canada ($41 each retail).
*Source: Circana/U.S. Prestige Beauty Total Measured Market, Daily Rinse Conditioner Product Sales, Annual 2023
About OLAPLEX
OLAPLEX is an innovative, science-enabled, technology-driven beauty company with a mission to improve the hair health of its consumers. In 2014, OLAPLEX disrupted and revolutionized the prestige hair care category by creating innovative bond-building technology, which works by protecting, strengthening and relinking broken bonds in the hair during and after hair services. The brand’s proprietary, patent-protected ingredient works on a molecular level to protect and repair damaged hair. OLAPLEX’s award-winning products are sold through an expanding omnichannel model serving the professional, specialty retail and direct-to-consumer channels.
Media Contact Blend PR, Olaplex Canada: info@blendpr.com
