Ready for a game-changer in your beauty routine? OLAPLEX introduces BROWBOND™ Building Serum, a revolutionary eyebrow enhancer that’s about to become your new go-to for fuller, more sculpted brows. Imagine a product that not only holds your brows in place all day but also promotes their natural growth, giving you the appearance of denser, more youthful brows in as little as 4 weeks.

The remarkable benefits of Sofwave™ have not gone unnoticed in the celebrity world, with Sarah Jessica Parker sharing her own positive experience with the treatment in a recent interview with Real Simple. Parker's endorsement underscores the treatment's appeal and effectiveness, highlighting its status as a sought-after skin rejuvenation solution.

TREND SUMMARY: OLAPLEX Global Ambassadors and celebrity stylists used OLAPLEX products to create stunning hairstyles and rich hair color for celebrities like Lupita Nyong’o, Charlize Theron, Michelle Yeoh, Catherine O’Hara, Emma Stone, and Carey Mulligan at the 2024 Academy Awards ceremony.

OLAPLEX Global Ambassador and celebrity colourist Jacob Schwartz worked with singer Lana Del Rey to refresh her luxe chocolate-brown hair.

THE LOOK: “Sultry, Timeless Rich Brown” With Lighter Ends “Lana has fabulous dream hair and so much of it. She never uses extensions. Her hair just does what you tell it to do,” says Jacob. “I do her roots pretty frequently, but we don’t always color the bottom. Instead, the ends will end up looking lighter, almost naturally.”

A weightless hair styling oil for maximum shine, softness, & color vibrancy. Protects from damage, frizz, & heat for sleek, healthy-looking styles. This highly concentrated, yet super lightweight reparative hair styling oil delivers 125% more shine, * reduces breakage by 77% (Compared to bleached hair without application of Nº.7 Bonding Oil™ ), controls frizz for up to 72 hours, tames flyaways, and adds silky softness while protecting hair from heat up to 450°F/232°C

In the ever-evolving landscape of marketing and brand promotion, one aspect has stood the test of time and remains indispensable – earned media through public relations. In 2024, consumers are more skeptical than ever about traditional advertising and influencer promotions. A staggering 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. This trend highlights the growing importance of earned media as consumers increasingly seek referrals and recommendations from their peers before making purchasing decisions​​.

“Old Money Manicures” are trending on social media. Bio Sculpture Canada Ambassador and Canadian Nail Artist of the Year 2023, Cathy Torres takes us through the steps and products that you need to get the “rich girl” manicure.

The drop in temperature and lack of humidity that comes with winter means our skin can have a difficult time retaining moisture, leading to itchy, flaky skin and more pronounced fine lines and wrinkles. It is important to change up your skincare routine. What works well in the humid, warm conditions of summer will not be enough in January and February. 

OLAPLEX is thrilled to share the must-watch trend guide for red carpet 2024 from their team of global ambassadors. Tracey Cunningham, Halley Brisker, Cervando Maldonado, and Jacob Schwartz whose clients will be front and centre this awards season.

We’ve all seen the latest news on GLP-1 Drugs and the laundry list of side effects and issues that keep mounting. So, what are the safer alternatives? Dr. Shantanu Gaur, a Harvard Medical Graduate and Global Obesity Specialist, helps us tackle these important questions and is available for an interview.

As the landscape of obesity treatments continues to evolve, a pertinent issue demanding attention is the safety and efficacy of various approaches. In light of the growing interest in GLP-1 injectable drugs and the mounting controversies surrounding their use, there’s a pressing need to highlight safer and more holistic alternatives. Presenting Allurion, the first non-invasive swallowable gastric balloon.

Men are no longer bystanders in the quest for aesthetic enhancement and youthfulness. With immense strides in medical aesthetics, the modern man’s approach to beauty is witnessing a renaissance, aligning self-care with the precision of advanced cosmetic procedures. The cosmetic surgeons at FORM Face + Body are at the forefront of this paradigm shift and have put together men's most sought-after cosmetic procedures.

Navy Professional has officially launched in Canada. They are a British brand that has seen astronomical growth since its launch in late 2018. Specializing in manufacturing British standard professional-grade beauty tools and skincare products, the brand is committed to using only the finest materials and craftsmanship for all of its products.

As we transition into the beautiful, crisp months of Fall, much like the seasons, our skin too transitions. The after-effects of summer, like hyperpigmentation, become more evident and challenge many Canadians. We’re thrilled to introduce you to a game-changer in dark spot and melasma treatment, Mela Bright [C+] Stable Cysteamine Serum by Alphascience Innovative Skin Science, the French skincare brand gaining popularity with dermatologists, plastic surgeons, and skin experts, due to its innovative and scientifically advanced formulations.

OLAPLEX, the #1 Prestige Hair Brand*, pulled off the ultimate dupe of all time this week with the launch of OLADUPÉ. OLAPLEX single-handedly created the hair care industry’s bond-building category with its one-of-a-kind technology with over 160+ patents. It is one of THE most duped hair care brands on TikTok

Allurion, a global leader in Weight Loss Technology, has become publicly listed through Business Combination with Compute Health Acquisition Corp. and will be traded on the New York Stock Exchange under the symbol “ALUR.”

Introducing Nature’s Sunshine’s: Power Line Featuring Power Beets and Power Greens. Feel nature's power with Nature’s Sunshine’s new Power Line. The Power Line features Power Beets: The Superfood Performance Booster and Power Greens: Whole Superfoods Performance Greens.

Elevate any blowout and protect from damage as you style for faster, healthier-looking blowouts. Wet hair. Dry hair. Every style. Every hair type. However you use it, Volumizing Blow Dry Mist from OLAPLEX stays undetectable for lasting body and bounce and hair that still looks and feels touchably soft, shiny, and healthy. 

We have some exciting news to share! National Olaplex Day and its 9th birthday are here, and this year, we are thrilled to announce that Blend PR will be working with Olaplex as their dedicated PR agency.

Introducing THE Collection by EVO. THE Collection. An eclectic set of 5 striking shades, curated by an elite group of talented global nail technicians.  These uniquely bold colours give nails a funky and fashionable edge. Each shade has been carefully selected and named after the artist who created it, offering her style on your nails. 

SIAL CANADA UNVEILS ITS 2023 PROGRAMMING: A POWERFUL AND UNIFYING THEME

The 2023 edition of SIAL Canada aims to positively shape the future, by opening the debate around a powerful and unifying theme, “Own the Change”.

Adopted by the entire SIAL network, this theme is an industry-wide call-to-action, to seize the reins of change and reimagine the future together.