TIFF Hair Q+A with Top Celebrity Hair Artist and Olaplex Global Ambassador, Jacob Schwartz

TIFF is the kickoff of red carpet season in North America and one of the busiest times of the year for celebrity hair artists.  Stars are making the quick switch from beachy hair to the sleekest and chicest hair colour and styles. Jacob Schwartz, celebrity colourist to stars like Sydney Sweeney, Lily Collins, Bella Hadid and Daisy Edgar Jones and Olaplex Global Ambassador, offers his inside scoop on the hair trends launching at TIFF and the right OLAPLEX products to keep them in shape throughout festival season.

We are seeing bouncy bobs on models like Gigi Hadid and straight-cut bobs such as on Jessica Biehl and Gracie Abrams. Can we expect to see these on the red carpet at TIFF? These looks also feature all-over rich colour. Can you mention the key colours we will be seeing on freshly cut bobs this fall? 

Jacob: Yes, 100% so many of my clients have been cutting their hair off this year!  We’ll be seeing creamy golden blondes, super shiny brunettes, and vibrant redheads everywhere this year.

There seems to be a lot of tone on tone and less highlights. Blondes are very blonde and brunettes are deep and rich. How do OLAPLEX products help protect and strengthen hair bonds during the colouring process? How does OLAPLEX help repair and protect coloured hair from fading and damage to keep these looks looking sleek and perfect?

Jacob: OLAPLEX is like security for your hair because coloring hair breaks down the bonds.. I’m obsessed with the OLAPLEX No3 Hair Perfector™. It’s the tried and true staple treatment from the brand to use as a pre-treatment before you wash your hair to prevent damage. For sleek and perfect looks, I love the new OLAPLEX No5 Leave-In™Moisturize and Mend Leave-In Conditioner!

We are seeing a lot of beautiful curls this fall paired with caramel and honey hair colour looks. Will this be reflected on the red carpet? These curly looks with colour in the fall tones of warm browns and coppers are everywhere. Which Olaplex products would you recommend to strengthen and rebuild bonds in hair to keep colours from fading?

Jacob: Yes, a lot of girls and guys are rocking their natural texture this year! No.4 and No.5 shampoo and conditioner are a must, and also the new OLAPLEX No10 Bond Shaper™ Curl Defining Gel with 75-hour frizz control technology.

The 90s blowout is making a comeback, and we expect to see it on celebrities at TIFF. This look calls for lots of highlights, whether it be Claudia Schiffer's sunny blonde or lots of caramel and copper highlights a la Cindy Crawford and Julia Roberts. What is the best treatment and shampoo for a pre-90s blowout, and what products from OLAPLEX work best for this look?

Jacob: The OLAPLEX No 4C Bond Maintenance® Clarifying Shampoo cleans the hair very thoroughly and leaves no buildup or oil on the scalp, so you get the most volume. Then I use the OLAPLEX Volumizing Blow Dry Mist at the roots before blow drying! It’s my favourite. I love how buildable it is.

If you would like more information on these looks or to try the products recommended by Jacob, please feel free to contact us here at Blend PR.