UK Brand, The Beauty of Eczema™, Officially Launches at Shoppers Drug Mart - Beautiful Natural, Vegan, Skincare Products Formulated for Sensitive Skin Warriors
Toronto ON: The Beauty of Eczema™, a natural, vegan skincare brand developed in the UK by natural skincare entrepreneur Camille Knowles has officially announced their Canadian product launch at Shoppers Drug Mart. They will be launching two natural, vegan, and cruelty-free products, a Moisturizing Cream and Skin Wash, that have been dermatologically tested. These products are sure to wrap your skin in natural ingredients, including mango butter, rich shea butter, Jojoba Seed Oil and two secret ingredients. Rhamnosoft, a fermented sugar-based ingredient, protects and soothes dry skin, proven to boost skin comfort for happy looking skin, and Bioecolia®, a prebiotic that helps to visibly balance the skin, encouraging the strengthening of the skin's moisture barrier.
Founder Camille created the line after experiencing skin concerns herself, her self-love journey culminating into the creation of The Beauty of Eczema™.
"The name was born from my lifelong struggle with the condition. I couldn't say the E word let alone call it beautiful, after it left me hospitalized in 2013. Through this journey, I found that my skin was not my enemy. It was secretly my best friend all along. What I believe is that when my skin flares up, or it's feeling more sensitive, it's because I am FEELING more sensitive and out of alignment. My skin is a sign from my body to tune in, slow down and make some necessary changes to GLOW. These could be getting out in nature, dosing up on sleep, setting new boundaries, changing my living environment and so on. When I tuned into my body, I found that it gave me signs all along on how to take care of myself. I found that my skin is my friend (though annoying at times) and is looking out for me and guiding me to live my BEST life, and for that, I am truly grateful. That is why the brand is called The Beauty of Eczema™, and my hope is to inspire others, and share my knowledge so they can see the same in their skin too." Say’s Founder, Camille Knowles.
Developed with an award-winning formulator specifically with dry and sensitive skin in mind, The Beauty of Eczema™ Moisturizing Cream and Skin Wash are natural, vegan, and cruelty-free. It has 100% botanical and allergen-free fragrance with less than a 1% of fragrance in its products. That means The Beauty of Eczema™ products have a subtle, beautiful and delicate scent without the fear of it flaring up the skin. The Beauty of Eczema™ felt this was incredibly special, as their aim was to provide the ultimate pampering experience. Their products contain over 97% naturally derived ingredients and are suitable for all sensitive skins.
Moisturizing Cream 200ml: Give your skin a daily dose of gratitude with this super luxurious and skin-friendly Moisturizing Cream. Packed with natural ingredients, carefully formulated to protect the skin’s protective barrier and boost hydration. This moisturizing cream is 97.9% derived from natural ingredients to protect the skin’s natural barrier.
Key ingredients:
Natural butters: Highly moisturizing Mango Butter and rich Shea Butter is blended with Jojoba Seed Oil, proven to protect the skin barrier.
Omega 3&6: Balanced essential fatty acids are especially important for dry skin conditions, helping to keep skin well balanced and healthy.
Oat Lipids: Derived from oat oil, oat lipids contain the highest natural levels of Vitamin E, proven to protect and heal the skin.
Rhamnosoft: A fermented sugar-based ingredient that protects and soothes dry skin. Proven to boost the feeling of skin comfort for happy looking skin.
Bioecolia®: A prebiotic that helps to visibly balance the skin, encouraging strengthening the skin's moisture barrier.
Skin Wash 200ml: Energise your body with this creamy, highly moisturizing Skin Wash, created with gentle cleansing ingredients. With Soothing Sweet Almond and Oat Kernel Oils for moisturization and Rhamnosoft indulge your skin daily to protect and heal your skin’s natural moisture barrier for visible results. It’s also amazing to use as a handwash! Formulated with 98.3% naturally derived, skin-friendly ingredients.
Key ingredients:
Natural moisturizers: Betaine is a natural Sugar Beet derived natural moisturizer, proven to help the skin by protecting cells from dehydration and blended with soothing Sweet Almond oil and protein-rich Oat Kernel oil.
Oat Lipids: Derived from oat oil, oat lipids contain the highest natural levels of Vitamin E, proven to protect and heal the skin.
Rhamnosoft: A fermented sugar-based ingredient that protects and soothes dry skin. Proven to boost the feeling of skin comfort for happy looking skin.
The Moisturizing Cream and Skin wash are now available online at shoppersdrugmart.ca and in Shoppers Drug Mart stores across Canada.
For more information, to request an interview with Camille and try these products, please contact:
Emily Dawson, Publicist | Blend PR
416-907-0977
Chris Binet Publicist | Blend PR
416-907-0977
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ABOUT
Camille Knowles, a best-selling author and natural skincare entrepreneur, began this incredible journey of launching The Beauty of Eczema™ in 2018 after struggling with dry and sensitive skin. In 2013 Camille was in the hospital due to eczema and struggled to find beautiful products for her eczema-prone and sensitive skin. Now in 2020, Camille is glowing! This is thanks to Camille's HOPE Principles, which she wrote about in her best-selling book The Beauty of Eczema™, the incredible beauty products she has created, and opening up to love and support. As an influencer and sensitive skin warrior herself, Camille knew it was difficult to find pampering products that looked beautiful, smelt gorgeous and nourished the skin, that wouldn’t cause a flare-up. The launch of her skincare range in December 2019 means sensitive skin warriors around the world can now confidently pamper from head to toe and enjoy luxurious, botanically scented beauty products.
The Beauty of Eczema™ is a full range of products for very dry and sensitive skin that was born through Camille's personal struggles. Gone are the days of gloopy, white, and plain-looking products with unpleasant smells. Camille proudly created a range of beautiful, natural, vegan, cruelty-free, botanically scented skincare suitable for sensitive skin warriors. Camille particularly loves that they contain over 97.8% naturally derived ingredients from oat lipids to sweet almond oil and the beautiful 'imperfectly perfect' packaging design. www.thebeautyofeczema.net @thebeautyofeczema #thebeautyofeczema
