OLAPLEX launching new patented OLAPLEX Bond Shaping Technology™
The product offerings were specifically created to support natural curl patterns and textures and represents revolutionary curl innovation in-salon and at home.
Declare Your Curl Confidence
Olaplex Holdings, Inc. (“OLAPLEX”), the innovative, science-enabled, and technology-driven haircare company, today announced the launch of the brand’s new patented OLAPLEX Bond Shaping Technology™, created to support curly hair of all types and textures–effectively repairing the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.
The new OLAPLEX Bond Shaping Technology™ in the Bond Building category marks the next wave of scientific innovation from OLAPLEX. This new technology was created to directly serve the full range of Curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c), supporting each individual curl structure from the inside out.
“We are so excited to bring this brand-new technology to the market with our new BOND SHAPER™ Curl Rebuilding Treatment. Born in the hair salon, this is a groundbreaking innovation that is synonymous with OLAPLEX,” said Amanda Baldwin, OLAPLEX's Chief Executive Officer. “With the release of our BOND SHAPER™ products, we are excited to expand our professional service offerings and bring our unique OLAPLEX science and technology to the curl community, which is a highly engaged and underserved market, and where we are uniquely positioned to offer a new science-backed solution.”
The new OLAPLEX Bond Shaping Technology™ contains a unique peptide composed of 23 amino acids and allows for cortex-deep penetration to help reconnect and strengthen multiple points (up to 6) of a disulphide bond within its current application area. In addition to this breakthrough technology, the new products also contain Coconut-Avocado Milk, which is high in Lauric Acid, fatty acids and essential vitamins, helping to fortify curls and reduce breakage. A Curl Retention Compound that helps to form a curl-locking barrier to maintain definition, smoothness and shine, and our classic OLAPLEX Bond Building Technology™ that leaves hair visibly healthier.
“We developed BOND SHAPER™ with OLAPLEX’S new patented Bond Shaping Technology™, " explains Lavinia Popescu, Chief Scientist at OLAPLEX. “This technology, combined with Curl Retention Compound and other ingredients in these products, forms a curl-locking barrier to maintain the definition, smoothness and shine of each individual curl. The science behind this technology is truly unique, and with OLAPLEX’s leadership in the bond-building category, we were able to leverage that expertise and apply it in a completely new way to service consumers with a wide variety of curl patterns.”
The BOND SHAPER™ product offering includes:
Bond Shaper™ Curl Rebuilding Treatment is a 3-step curl restoring salon service that helps repair, rebuild, and redefine curls in one salon visit. It leverages new patented technology that helps strengthen and relink broken disulfide bonds, providing curl shape and definition.
No.10 Bond Shaper™ Curl Defining Gel is a reparative, curl-defining styling gel to instantly revive natural curl patterns. New technology – Curl Retention Compound nourishes – paired with patented OLAPLEX Bond Building Technology™ enhances curls for healthy shine and strengthens damaged disulfide bonds, maintaining a healthy curl pattern and shape.
“With OLAPLEX’s BOND SHAPER™, there is now a truly unique technology that can be offered to clients that can provide immediate results. This is revolutionary because it provides not only definition but repair at a molecular level,” said Naeemah LaFond, Global OLAPLEX Ambassador.
Full details of the products are below, inclusive of key ingredients, benefits, claims and more.
BOND SHAPER™ CURL REBUILDING TREATMENT
WHAT IT IS:
A professional 3-step curl-restoring salon service that helps to strengthen, shape and lock the broken bonds responsible for providing curl shape and definition.
KEY INGREDIENTS/BENEFITS:
OLAPLEX Bond Shaping Technology™
Unique peptide composed of 23 amino acids
Cortex-deep penetration to help re-link & strengthen broken disulfide bonds in 3D
Locks curl-forming bonds in place for visibly stronger & healthier-looking hair
Coconut-Avocado Milk
High in Lauric Acid, fatty acids, and essential vitamins
Fortifies curls & reduces breakage
Nourishes & conditions for softer, shinier-looking curls
Curl Retention Compound
Highly humidity-resistant, flexible polymers, plant collagen, and sugars form a curl-locking barrier to maintain definition, smoothness, and shine
OLAPLEX Bond Building Technology™
Relinks broken disulfide bonds responsible for hair structure and strength
Leaves hair visibly healthier
CLAIMS:
Improves curl retention
Control frizz through 15 washes
Strengthen & Repair
Reduces breakage
Safe for color-treated hair
CONSUMER PERCEPTION
100% of stylists agree treatment is easy to perform & efficient*
99% of stylists agree clients’ curls are revived, defined, moisturized & shiny*
97% of stylists agree clients’ curls look repaired & visibly improved*
97% of stylists would recommend this treatment for their clients*
94% of stylists agree treatment helped improve curl retention & restore elasticity and bounce*
99% of clients agree curls look more defined*
96% of clients agree curls look and feel healthier, repaired, hydrated & frizz-free*
*based on a stylist & client perception study of 12 stylists and 68 participants
TO BOOK A SERVICE:
Contact your local OLAPLEX-approved salon.
No. 10 BOND SHAPER™ CURL DEFINING GEL:
KEY INGREDIENTS/BENEFITS:
Coconut-Avocado Milk
High in Lauric Acid, fatty acids & essential vitamins
Fortifies curls & reduces breakage
Nourishes & conditions for softer, shinier-looking curls
Curl Retention Compound
Highly humidity-resistant, flexible polymers, plat collagen & sugars form a curl-locking barrier to maintain definition, smoothness & shine.
OLAPLEX Bond Building Technology™
Relinks broken disulphide bonds, responsible for hair structure & strength
Leaves hair visibly healthier
HOW TO USE:
Apply and evenly distribute a small amount to clean, wet hair in sections. Scrunch in an upward motion to define and enhance the natural curl pattern. Air dry or diffuse until dry. Once dry, gently scrunch to release the curl cast for defined, frizz-free curls.
CLAIMS:
Improves curl retention by 52% after 1 use
Repairs and strengthens
72-HR frizz control / humidity-resistance
Reduces frizz by 85% after 1 use
Significant improvement in detangling, smoothness & conditioning
Color safe
Protects from heat damage up to 450°F
CONSUMER PERCEPTION
95% of participants agree product enhanced natural curl pattern
92% of participants agree product provided a flexible feel and finish
90% of participants agree curls maintained hydration after 7 days
89% of participants agree curls felt smooth, light & bouncy
88% of participants agree product increased curl shape, kept curls defined all day & provided all-day hold
87% of participants agree curls look visibly healthier
80% of participants agree curls last beyond day 1
*based on a consumer perception study of 130 participants after 1 use; 7 days of use
About OLAPLEX
OLAPLEX is an innovative, science-enabled, technology-driven beauty company with a mission to improve the hair health of its consumers. In 2014, OLAPLEX disrupted and revolutionized the prestige hair care category by creating innovative bond-building technology, which works by protecting, strengthening and relinking broken bonds in the hair during and after hair services. The brand’s proprietary, patent-protected ingredient works on a molecular level to protect and repair damaged hair. OLAPLEX’s award-winning products are sold through an expanding omnichannel model that serves professional, specialty retail, and direct-to-consumer channels.
