Antipodes® Launches Innovative New Probiotic Night Cream
Toronto ON: 2021 is the Year of Calm, Clean Skincare™ That’s the message from New Zealand’s Scientific Green Beauty brand Antipodes, with the launch of Culture Probiotic Night Recovery Water Cream. This intensely hydrating water cream features good bacteria, plant-based hyaluronic acid and New Zealand extracts, and is designed to promote healthier-looking skin. The certified vegan formulation delivers a lifeline to any skin type by boosting moisture levels and helping to strengthen the skin’s barrier, optimizing skin recovery overnight. Applied as part of a relaxing evening ritual, users awaken to a calm, clear, hydrated visage.
Culture is unique in the Antipodes range for its probiotic-infused formulation. Probiotics are renowned for their health-enhancing effects on the body, but they also play a role in the health of the skin. As the body’s largest organ, skin hosts about 1,000 species of live bacteria – a finely balanced ecosystem known as the microbiome1. A healthy microbiome enhances the skin’s natural barrier, helping to protect from allergens, free radicals, photoaging, and pollutants2. Disruption of these bacteria levels can contribute to issues such as acne, eczema, dermatitis, redness, and the signs of premature aging3. A strong skin barrier is therefore a crucial element of health and wellbeing – something Antipodes founder and CEO, Elizabeth Barbalich, is acutely aware of.
“Bacteria collected from pollutants in our environment can be stressful for skin, so it’s more relevant than ever to cultivate self-care rituals that protect, hydrate, and restore. At Antipodes, we’re about fresh, healthy, real-looking skin, not cookie-cutter perfection. The single best thing you can do to achieve healthy skin is to enhance its natural barrier – and this is the water cream to help you achieve that.”
-Elizabeth Barbalich, Founder & CEO, Antipodes.
It’s all thanks to Kalibiome AGE Probiotic: an innovative development in anti-ageing and skin regeneration. Kalibiome AGE Probiotic is a natural, non-live bacteria (also referred to as a “postbiotic”) that helps to seal the skin’s epidermal layers, reducing water loss and protecting against environmental irritants like pollution4. In simple terms, it is “good” bacteria that help balance the skin’s “bad” bacteria. Culture’s water-charged formulation provides a mechanic to deliver this good bacteria to the skin.
The anti-ageing properties of Kalibiome AGE Probiotic have been defined through robust scientific testing. In-vitro investigations show that it increases hydration by stimulating the production of hyaluronic acid in skin cells5. It is also effective in fighting photoaging, redness, and wrinkles, and has been shown to boost Type I collagen in fibroblast skin cells, supporting firmer skin and fewer fine lines6. Says Elizabeth:
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1 Lee YB, Byun EJ, Kim HS. Potential Role of the Microbiome in Acne: A Comprehensive Review. J Clin Med. 2019;8(7):987. Published 2019 Jul 7. doi:10.3390/jcm8070987
2 Grice, E., Segre, J. The skin microbiome. Nat Rev Microbiol 9, 244–253 (2011).
3 Grice, E., Segre, J. The skin microbiome. Nat Rev Microbiol 9, 244–253 (2011).
4 Kalibiome probiotics/postbiots 600: clinically shown to revitalize extracellular matrix.
5 Kalibiome probiotics/postbiots 600: clinically shown to revitalize extracellular matrix.
6 Kalibiome probiotics/postbiots 600: clinically shown to revitalize extracellular matrix.
“The science behind probiotics for skincare is fascinating. We’ve harnessed this innovative new technology because of the positive benefits for skin. Antipodes is focused on achieving genuine results with ingredients that are 100% natural, clean, and scientifically tested. Kalibiome AGE Probiotic ticks all of those boxes.”
The sleep-in night cream is enhanced by a host of hydrating bioactive ingredients. Each has been selected for its ability to support healthy skin. Hyaluronic acid, which occurs naturally in the human body, holds up to 1000 times its weight in water and helps to keep cells hydrated. Cruelty-free, natural alternatives to conventional ingredients are central to the green beauty brand’s ethos, so Antipodes uses only high-quality, natural hyaluronic acid sourced from vegetables.
Mamaku black fern, the iconic New Zealand native plant, contains glycosides (natural sugars) that contribute to the renewal of the skin’s surface. Water-rich harakeke gel from the roots of New Zealand’s native flax helps to lock in the skin’s natural moisture as well as having a calming and soothing effect on the skin. Meadowfoam, a nourishing oil, is coveted for its intense moisturizing and rejuvenating benefits.
Culture Probiotic Night Recovery Water Cream offers a carefully curated sensory experience. With complicated, chemical-laden products cluttering bathroom cabinets worldwide, Antipodes is leading the charge on incorporating wellness and simplicity into skincare routines. “We call Culture a ‘night recovery’ cream for a reason,” explains Elizabeth. “For dull, tired, or generally stressed skin, our clean and natural water cream is a tool to help you reset and restore. It’s an essential part of a calming new night ritual.”
Every element – from the cream’s dreamy lilac colouring and cloud-soft texture to the elegant indigo packaging and pure plant fragrance of deep, fresh rose – has been selected with stressed skin in mind. With Culture, Antipodes invites devotees to sink into a deeply relaxing nightly ritual that provides balance to skin, self, and soul.
“For healthier-looking skin, I apply a generous amount to each side of my face, neck, and décolletage after I’ve cleansed and applied my Antipodes serum of choice. I switch off for the night – no screens allowed – and take time to rest and reflect. The soft cream sits delicately on my skin with the feeling of immersion in a glass of water, hydrating and restoring while I sleep.”
-Elizabeth Barbalich, Founder & CEO, Antipodes
Culture Probiotic Night Recovery Water Cream is gentle and suitable for all skin types. It is free from synthetic and toxic ingredients and is certified vegan by the UK Vegetarian Society. The ultra-light moisturizer is the genesis of a line of probiotic skincare from Antipodes to restore balance and harmony to the skin. Says Elizabeth, “This is a terrifically exciting frontier of skincare that we are only just beginning to explore.” Lift the lid on Culture Probiotic Night Recovery Water Cream to join the cult for beautiful skin and awaken each day to your freshest, healthiest visage.
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For more information please contact: info@blendpr.com
About Antipodes®
Antipodes® is a Scientific Green Beauty™ brand from New Zealand that uses pollution-free, native New Zealand ingredients in its award-winning, plant-powered premium skincare.
At Antipodes, innovative science discoveries unite with Nature to inject your beauty ritual with some of the cleanest ingredients on Earth. Ingredients like nutrient-rich avocado oil and revolutionary antioxidant Vinanza Grape®, and antibacterial manuka honey are renowned for their skin-enhancing properties. The brand’s Green Beauty ethos encompasses independent audits of its certified vegan, vegetarian, and organic credentials, and high-performing formulations tested using in-vitro scientific investigations and clinical trials.
Winner of Best Brand 2020 at the Free From Skincare Awards, and three-time winner at the Natural Health International Beauty Awards – including Best Natural Brand in 2012 – Antipodes is globally awarded. Featured by international publications from Harper’s Bazaar and Vogue to InStyle, Stylist UK and Refinery 29, the brand is a favourite among celebrities and influencers such as Elle Macpherson, Sam Smith, Evangeline Lilly and Cara Delevingne – who once said, “Anything by Antipodes. It’s all natural.”
From Wellington to the world – lift the lid of an Antipodes product and escape to nature in New Zealand.
About Culture Probiotic Night Recovery Water Cream
Join the cult for beautiful skin with the innovative new water cream moisturiser from scientific green beauty brand, Antipodes. Formulated with clean ingredients from New Zealand nature and the power of good bacteria to promote healthy skin, awaken to your freshest, healthiest looking visage.
The certified vegan sleep-in night cream delivers a lifeline to any skin type by boosting moisture levels and helping to strengthen the skin’s barrier, optimising skin recovery overnight. It’s all thanks to Kalibiome AGE Probiotic, a natural “good” bacteria that helps to seal the skin’s epidermal layers, reducing water loss and supporting firmer skin. Plant-sourced hyaluronic acid and native New Zealand extracts boost water levels for intensive hydration. Applied as part of a relaxing evening ritual, users awaken to beautifully calm, clear, hydrated skin.
