Get Your Beauty Brand Into the News in 90 Days
Blend PR is an award-winning bilingual public relations agency with over 15 years of experience. We are renowned for our expertise in launching global beauty brands into the Canadian market. Whether you are a brand looking to break into the Canadian market or already here and need more brand exposure, we’ve got you covered!
The key to our success is our connections. We know the Canadian market, and we know beauty.
We’ve worked with some of the best in the beauty industry, including Allergan (Botox, Juvederm), Sephora brands such as Olaplex, amika, The Inkey List, and Henry Rose, as well as top-tier plastic surgeons, dermatologists, cutting-edge skincare companies such as Alphascience, and medi-spas, and spas like the Four Seasons. Fragrance and skincare technology firms such as Viora and Xcite Tech (Sofwave, Sylfirm X, JetPeel, Hale Derma, Exosomes). Our relationships with key retailers, such as Sephora Canada, Shoppers Drug Mart, The Bay, and Nordstrom, along with beauty editors, influencers, and producers across Canada, strengthen our ability to deliver exceptional results.
Our Clients Have Been Featured In
We've Helped Brands and Experts Gain Earned Media Recognition
Olaplex Video The Social
Sylfirm x + JetPeel with Dermatologist Dr. Julia Carroll
Olaplex
Olaplex Video The Good Stuff
Dr. Pam Talks Skincare Antioxidants with Alphascience
Alphascience
What They’re Saying About Us
Client Reviews
Blend PR is the best PR agency that I have ever worked with. They help the client to develop all possible media relationships. Like the other reviews say "they really go the extra mile for their clients! Highly recommend Blend PR if you are looking for a PR agency that will deliver the result your brand needs.
— Silver Ahou-Wilford, Brand Manager - Antipodes
Blend PR Is an Award-Winning PR Agency
Delivering Genuine, Earned Results
Blend PR has been an amazing agency to partner with. We worked with Blend PR for two years – collaborating to help drive awareness for our brand, new product launches and other initiatives in Canada. We received phenomenal growth in our results year over year – with amazing placements throughout digital + print media, as well as many broadcast opportunities. From day one, Chris Binet and the Blend PR team have been incredible partners to our brand and a joy to work with. Their positive attitudes and can-do approach were so appreciated. I highly recommend working with the team!
— Lindsey Adams Franke - Director, Influencer Marketing and Public Relations - amika
5 Star Reviews
Case Studies
About the Campaign: Blend PR partnered with OLAPLEX, a renowned haircare brand, in 2023 to introduce its product line into the Canadian market. They had never done PR in Canada and entrusted Blend PR as their first introduction to the Canadian media and influencer market. Seeking to bolster its presence, OLAPLEX aimed to showcase its advanced hair repair solutions to a wider audience in Canada.
Press Highlights 2023: During the intensive 6-month campaign, Blend PR successfully secured Olaplex 22 print features, 143 online and e-edition placements, 7 broadcast features, and 627 social media hits.
In total, our comprehensive 6-month campaign resulted in 799 press hits across various media platforms, reaching an impressive total of 209,459,696 impressions and accumulating an estimated advertising value of $6,781,119.40.
Key Achievements & Continuation: The remarkable success of the campaign solidified OLAPLEX's confidence in Blend PR's capabilities, leading to an ongoing partnership. OLAPLEX decided to continue collaborating with Blend PR, appointing them as their Agency of Record. This decision reflects the trust and satisfaction OLAPLEX has in Blend PR's ability to effectively elevate the brand's presence and engagement within the Canadian market.
Press Highlights 2024: Our first campaign was six months, and our current campaign is a full year. Already 10 months into our campaign as of November 2024, we are set to double what was done last year with our current numbers sitting at 1405 press hits across various media platforms, reaching an impressive total of 399,846,126 impressions and accumulating an estimated advertising value of $17,216,207.85.
2023 to 2024 Campaign breakdown
Press Coverage Increase:
2023: 799 press hits
2024: 1,405 press hits
Increase: 75.84% increase
Ad Dollar Value Increase:
2023: $6,781,119.40
2024: $17,216,207.85
Increase: 153.85% increase
Impressions Increase:
2023: 209,459,696 impressions
2024: 399,846,126 impressions
Increase: 90.90% increase
Combined Totals for 2023 and 2024 (*to date, we still have November and December numbers to add)
Total Press Hits: 799 (2023) + 1,405 (2024) = 2,204 press hits
Total Ad Dollar Value: $6,781,119.40 (2023) + $17,216,207.85 (2024) = $23,997,327.25
Total Impressions: 209,459,696 (2023) + 399,846,126 (2024) = 609,305,822 impressions
Campaign Impact
In 2024, Blend PR significantly scaled OLAPLEX’s visibility and market presence in Canada, establishing it as a trusted leader in haircare. This strategic campaign demonstrated Blend PR’s expertise and influence within the beauty sector, reinforcing OLAPLEX’s confidence in our ability to elevate their brand and maintain strong engagement with Canadian consumers.
Our Guarantee
At Blend PR, we are confident in our ability to deliver impactful results. We understand that the Canadian market can be challenging to penetrate, but our extensive network of key contacts and strong relationships across Canada uniquely position us to secure the success you need.
For our six-month and twelve-month-plus campaigns, we guarantee press coverage within the first three months. If, however, no press coverage is secured within the first three months, you have the option to step away from the agreement, reflecting our commitment to delivering meaningful results from the start.
With Blend PR, you can trust that your brand’s visibility and engagement are in capable hands.
Our Ethos
Founded on principles of inclusiveness, positivity, and a commitment to authentic storytelling, Blend PR has achieved a stellar reputation, being recognized as one of the top luxury PR firms worldwide. With a 5-star client rating, Blend PR has developed long-lasting relationships and a portfolio of successful brand campaigns, all led by founder Chris Binet, who brings a spirit of warmth, encouragement, and creativity to the agency.
