Want your brand to make headlines?
You’ll need a media campaign that uses the right Blend of creativity, innovation and strategy to make it happen.
Gone are the Days of Traditional PR
You need an integrated PR and Influencer Relations campaign to stand out.
That's what we do best!
Blend PR is a full-service boutique public relations agency. We specialize in Beauty, Wellness, Health, Fitness, Entertainment, and Lifestyle.
We stay focused on our area of expertise and are passionate about these industries. This allows us to create tailored and innovative strategies that bring brands to life through newsworthy stories using inventive media and influencer campaigns.
“The most important single thing, beyond discipline and creativity is daring to dare.”
— Maya Angelou
Do You Dare to be Noticed?
No two brands are the same - there are several ways to tell your story. We know how to get key media, influencers, and consumers to stand up, pay attention and speak out!
What We Do
Entertainment, Travel & Lifestyle PR
Beauty PR
Health & Wellness PR
Fitness PR
Instagram Management
Events
Referral Networks
Influencers
Graphic Design
Public Relations
Digital Marketing
Guerilla Marketing
“Do what you love and do it often.”
— Rachael Beresh, Holstee
This Could be You…
The Inkey List
Blend PR was chosen to launch UK's hottest new skincare line, The Inkey List, to the Canadian market for the first time. We oversaw media and influencer relations.
Over six months, we secured 56 pieces of earned media, with a reach of over 15,133,180 and an ad dollar value of $453,995.40. For our influencers, we obtained over 86 Instagram impressions with a reach of over 1,083,781 with an ad value of $46,513.43
Studio Lagree
Studio Lagree came to us for a 6-month press and social media marketing campaign. They started with one location and now have four locations, two in Toronto, one in Chicago and one in the UK. Their success was all started with our PR campaign.
We secured a total of 28 pieces of press with a reach of over 3,757,000 people and and worth over $712,325.00 in PR ad dollars. Notable press mentions include Marilyn Denis show, Elevate Magazine, ProudFM, Zoomer Magazine, Flare, Toronto Sun, NewsTalk1010 and more.
amika
About the Campaign
Blend PR was chosen to lead haircare brand amika’s Canadian PR outreach in 2021 & 2022, elevating the brand status to launch their Canadian D to C website.
Press Highlights
We secured them top media placements in publications such as Elle Canada, Globe & Mail, Zoomer Magazine, Refinery29, Toronto Life, Elle Canada, and more. They have also been featured on CTV’s The Social and CityLine, two of Canada’s most-watched daytime talk shows.
PRESS 2021: We had a total of 256 pieces of earned media with a reach of over 191,449,425 and an ad dollar value of $5,743,482.75
INFLUENCERS 2021: This was not the main focus for amika, as they have a robust in-house influencer relations team. We only handled top-tier influencer outreach. 238 influencer requests with 270 Instagram Stories and 69 Instagram Posts with a reach of over 14,071,581 and an ad dollar value of $421,426.44
2021 Total: 205,521,006 reach/impressions and an ad dollar value of $6,164,909.19
PRESS 2022: We had a total of 364 pieces of earned media with a reach of over 299,348,126 and an ad dollar value of $16,575,912
INFLUENCERS 2022: 120 requests, 178 stories, 11 posts, with a reach of 2,731,711 and an ad dollar value of $147,136.17
2022 Total: 302,079,837 reach/impressions and an ad dollar value of $16,723,048.17
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Total 24mo campaign: 620 pieces of earned media, 507,600,843 reach/impressions and an ad dollar value of $22,887,957.36
Our Clients Have Been Featured In
What Our Clients Say About Us
Blend PR has been an amazing agency to partner with. We worked with Blend PR for two years – collaborating to help drive awareness for our brand, new product launches and other initiatives in Canada. We received phenomenal growth in our results year over year – with amazing placements throughout digital + print media, as well as many broadcast opportunities. From day one, Chris Binet and the Blend PR team have been incredible partners to our brand and a joy to work with. Their positive attitudes and can-do approach were so appreciated. I highly recommend working with the team!
— Lindsey Adams Franke - Director, Influencer Marketing and Public Relations - amika
Blend PR is the best PR agency that I have ever worked with. They help the client to develop all possible media relationships. Like the other reviews say "they really go the extra mile for their clients! Highly recommend Blend PR if you are looking for a PR agency that will deliver the result your brand needs.
— Silver Ahou-Wilford, Brand Manager - Antipodes
Chris and the team at Blend PR are amazing to work with. Chris has become an extended member of our team and totally gets our brand. Blend PR is used to working with the big retailers and understanding the expectations from the Shoppers Drug Mart PR team and Blend PR is able to keep them updated with PR activity. We are a UK brand entering the Canadian market and would highly recommend Chris and the Blend PR team.
— Carol Carson, COO - The Beauty of Eczema™
We have been working with Blend PR for several years and they have been incredible. They are not only professional, and experts in what they do but they always keep things fun and exciting! We would highly recommend them if you're looking for support in PR.
— Edilka Anderson, President - KARE DESIGN
Our Clients
“We are passionate about what we do!”
— Chris Binet, Blend PR
Our Team
We think smart and we think big. We know the ins and outs of traditional and digital landscapes and we know how to get key influencers and consumers to stand up and pay attention.
Our Awards
Memberships
Giving Back
A strong part of our mission is to help those in need. We began donating meals to the United Nations World Food Program in 2021, and as of December 31, 2022, we've donated over 1600 meals to children in need worldwide. The World Food Programme is the food assistance branch of the United Nations. It is the world's largest humanitarian organization focused on hunger and food security and the largest provider of school meals.
The Shoebox Project for Women was founded in 2011, in Toronto, Ontario, Canada by four sisters. They had noticed that there were many opportunities to provide gifts to children experiencing homelessness during the holiday season, but there were no such gift drives for their mothers. Wanting to make the holiday season a little brighter for some local women in their community, they decided to ask friends and acquaintances to fill a Shoebox with gifts for the holidays – some little luxuries that would bring a smile to any woman's face.
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